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Crown’s electric forklifts are used routinely to securely move warehouse cargo and resources. The company’s broad product line includes power pallet lift trucks and stackers, narrow-aisle turret trucks, counterbalanced lift trucks (sit-down and stand up models), manual propelled pallet trucks and stackers, order picking equipment and narrow-aisle reach trucks.
Environmental stewardship and preservation are an especially essential part of the Crown philosophy. Decades of thought leadership have enabled Crown to benefit consumers while improving the environment. ISO 14001 certification has been attained for company management and environmental efforts in production. Crown has proudly achieved many awards and recognitions for its sustainability efforts, including the Ohio Governor’s Pollution Prevention Award and the Ohio Governor’s Environmental Sustainability Award.
History – 1930 to 1950
Crown Equipment Corporation was first born is rural central American municipality known as New Bremen, Ohio, USA. The company has matured from a one-room operation into a globally distinguished corporation, currently considered to be the seventh largest lift truck producer on the planet.
Two brothers Allen A. Dicke and the late Carl H. Dicke formed the Crown business in 1945. Carl's son, James F. Dicke joined the family company later that year. Presently, his son, James F. Dicke II, is Chairman and CEO. James F. Dicke III, serves as the company Head at the moment, becoming the fourth generation of the Dicke descendants to maintain this position.
Now an globally diversified company, Crown initially fabricated temperature controls for coal burning furnaces, servicing a small clientèle. The production of these control units took place in a former hardware store based in New Bremen, Ohio, where Crown’s headquarters currently remain.
In 1949, responding to the public’s mounting fascination with television, Crown shifted into the making of antenna rotators. This product was utilized to enhance TV reception and image quality. The company’s profitable move allowed them to become a leading producer of units until 2001. The company ceased production in October after a decline in the worldwide need for television antenna rotators.
Crown History -1950's to 1975
Crown soon diversified its production to incorporate the restoration of mechanized and electrical components for private and government use in the early 1950's. Following a number of successful bids within a short period of time, the company had developed a highly regarded business in this field.
Adaptability and success dominated Crown’s capability to diversify once again. In 1957, production into the material handling market started with lift truck production. The organization believed the industry demanded a smaller line of first-class quality lift trucks. Crown immediately created an exceptional range of modern equipment and swiftly evolved into the most rapidly evolving material handling organization with its assortment of products.
By 1966, Crown had ventured into the international materials handling markets by opening up shop in Sydney, Australia. Sydney is now a regional headquarters for Crown for all Pacific Asian sales, marketing, and services. Crown remains an unwavering market leader today, supported by exceptional service, solid sales and strong production operations.
Two years later, Crown had moved into the European marketplaces by buying up an Irish production facility from a German Company, Steinbock. There they began to build PTH hand pallet trucks. Later on that same year, Crown began their first London operation situated close by Heathrow Airport. The sales and service operation of Crown’s comprehensive lift truck line was available in the UK by the end of the decade. In the early 1970’s, Crown expanded and began marketing forklifts across Europe through independent sellers.
Crown History - 1975 to Current Day
Nowadays, Crown manufactures a vast fleet of electric forklifts. The company’s supplier network, situated in key international markets, consists of both Crown-owned and independently-owned sellers. They are accountable for managing the company’s product sales and service.
Corporate offices in New Bremen, Ohio and Munich, Germany provide national marketing and promotional sales support to all supplier and sales personnel. Both Crown sales and dealer personnel are factory- trained in all disciplines to ensure the utmost reliability and service. The Munich office was launched in the 1980’s and delivers purchasing, advertising and marketing, engineering and design functions for India, Africa, the Middle East along with Europe. The diverse family of international dealers and Crown-owned dealers effectively operate in nearly 100 overseas city environments.
The 6 USA production locations for Crown consist of New Bremen, Ohio; New Knoxville, Ohio; Fort Loramie, Ohio; Celina, Ohio; Kinston, North Carolina; and Greencastle, Indiana. Crown proudly manufactures internationally, making forklifts in Sydney, Australia ever since 1966, Queretaro, Mexico since 1973, Roding, Germany since 1986 and Suzhou, China since 2006. Crown also owns branch sales and service center operations in over 30 locations in the USA. International branch sales and service center operations include locations in Singapore, New Zealand, the Netherlands, Korea, Malaysia, England, Germany, Belgium and Australia.
