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As a international leader in forklift trucks, Hyster continually strives for superiority in product quality and safety. However, it started as a manufacturer of lifting machines and winches. Most of its production was concentrated in the Pacific Northwest and dealt mostly with the lumber and logging industry. A couple years after the 1st forklift trucks were invented Hyster became synonymous with quality manufacturing. Over the previous 80 years Hyster has continued to expand and grow its product line. The expansion of its products coupled with its desire to stay service oriented has allowed Hyster to mature into the intercontinental player it is in the present day.
The 30 years between 1940's and the 1960's saw a huge evolution in the number of products existing under the Hyster brand name. In 1946, Hyster opened a plant in Danville, Illinois that was entirely devoted to bulk producing trucks. This allowed Hyster to force its costs down and, at the same time, offer a better quality product at industry aggressive rates. In 1952, Hyster began its first foray in to the international production market through opening its first plant in the Netherlands. The Netherlands plant was originally designed to produce two products: Hyster 40" and the Karry Kranes.
Hyster continued to aggressively expand its production operations all the way through the fifties and 60's. They started building container handlers in the US in 1959 to meet with the ever expanding demand for transportation goods. In 1966, Hyster developed a means for allowing a lift truck to go both ahead and backwards using the same pedal. This pedal was labeled the Monotrol pedal, which revolutionized the industry. Later on in the decade Hyster opened a research and development centre in Oregon that was concentrated on enhancing the design and performance of lift trucks. The centre is still one of the world's greatest testing facilities in the materials handling industry.
As demand for materials handling equipment continued to expand rapidly during the sixties, Hyster needed to reorient its concentration towards these new mass markets. Consequently, in 1970, the XL design philosophy was born. The XL design philosophy allowed Hyster to afford superior quality at a more inexpensive price. A further expansion in manufacturing capabilities was necessitated by the need in Europe for Internal Combustion Engine Vehicles. To plug this gap, a plant in Craigavon, Ireland was opened in 1980. Through the 1980's Hyster continued to focus on developing industry leading forklifts. The Hyster brand name was known throughout the globe for its commitment towards quality. This attention to excellence produced a lot of suitors for the company. In 1989, a large multinational business based in Ohio called NACCO Industries purchased Hyster and started an aggressive growth strategy. NACCO swiftly changed the XL philosophy with a more driver oriented lift truck that concentrated on operator comfort, which is known as the XM generation of trucks.
The changing requirements of Hyster's valued clientele, led by changes in supply chain management, required Hyster to constantly innovate and make investments in new production technology during the next few decades. Acquisitions and investments were made in the United States, Italy, Netherlands, and countless other places all over the globe. All of these investments have made Hyster a world leader in the forklift market. In 2009, Hyster celebrated its eightieth anniversary as an industry leader of materials handling equipment, which comprises more than 300 different versions of lift trucks.
